James Whipps is a Graphic Designer helping brands create change through strategic design.
Ceartas
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Brand, Website
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2026
Every day, creators lose control of how they appear online. Pirated content. Fake accounts. Deepfakes. Leaks. Manipulated images and stolen work spreading faster than they can be removed. Ceartas exists to stop it. Using AI-powered enforcement, the platform detects and removes harmful content at scale, helping creators take back control over their identity, content, and reputation online. In 2026, Good Habit partnered with Ceartas to reposition the company as a bold, creator-first protection platform. Together, we developed the strategy, messaging, and digital experience around one central idea: What Belongs Online. The resulting brand moves beyond technical cybersecurity language into something more human, emotional, and culturally sharp. A platform built for creators who are tired of being exploited online and want the power to make it stop. You decide what belongs online. Ceartas enforces it.
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Ceartas
,
Brand, Website
,
2026
Every day, creators lose control of how they appear online. Pirated content. Fake accounts. Deepfakes. Leaks. Manipulated images and stolen work spreading faster than they can be removed. Ceartas exists to stop it. Using AI-powered enforcement, the platform detects and removes harmful content at scale, helping creators take back control over their identity, content, and reputation online. In 2026, Good Habit partnered with Ceartas to reposition the company as a bold, creator-first protection platform. Together, we developed the strategy, messaging, and digital experience around one central idea: What Belongs Online. The resulting brand moves beyond technical cybersecurity language into something more human, emotional, and culturally sharp. A platform built for creators who are tired of being exploited online and want the power to make it stop. You decide what belongs online. Ceartas enforces it.
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Juma
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Brand
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2025
Marketing has become unnecessarily complex. Teams trapped in silos. Dozens of disconnected tools. Endless context switching. Meanwhile, teams are being told that AI will replace them, make them obsolete. But the best marketing has never come from isolation. It's born when people collaborate: bouncing ideas, building on each other's thinking. AI should amplify that, not replace it. Meet Juma. The name comes from Swahili and Arabic, meaning "day of gathering." It's when people come together. A fitting name for an AI workplace where marketing teams assemble, think together, and move as one. Juma is built for teams who want to co-create with AI, not hand everything over to it. One workspace for research, strategy, content, slides, and images. The visual identity reflects this: multiple cursors converging into a single spark. Collaboration in action.
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JUMA_04.mp4
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JUMA_07.jpg
Juma
,
Brand
,
2025
Marketing has become unnecessarily complex. Teams trapped in silos. Dozens of disconnected tools. Endless context switching. Meanwhile, teams are being told that AI will replace them, make them obsolete. But the best marketing has never come from isolation. It's born when people collaborate: bouncing ideas, building on each other's thinking. AI should amplify that, not replace it. Meet Juma. The name comes from Swahili and Arabic, meaning "day of gathering." It's when people come together. A fitting name for an AI workplace where marketing teams assemble, think together, and move as one. Juma is built for teams who want to co-create with AI, not hand everything over to it. One workspace for research, strategy, content, slides, and images. The visual identity reflects this: multiple cursors converging into a single spark. Collaboration in action.
JUMA_01.jpg
JUMA_02.jpg
JUMA_03.jpg
JUMA_04.mp4
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JUMA_06.jpg
JUMA_07.jpg
Saige
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Brand
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2025
In this project, I collaborated with Good Habit to develop Saige Pilates Studio’s visual identity. Our goal was to build a contemporary brand that embodies the essence of Pilates and expresses its balance of movement, mindfulness, stability and strength. The scope of work included a logo system, art direction, copywriting and design system. The logo icon, inspired by the sage plant, features five leaves representing the typical number of repetitions in a Pilates sequence. The colour palette of calming sage tones, reflects the six core principles of Pilates: breath, concentration, control, precision, centre and flow.
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SAIGE_08.jpg
Saige
,
Brand
,
2025
In this project, I collaborated with Good Habit to develop Saige Pilates Studio’s visual identity. Our goal was to build a contemporary brand that embodies the essence of Pilates and expresses its balance of movement, mindfulness, stability and strength. The scope of work included a logo system, art direction, copywriting and design system. The logo icon, inspired by the sage plant, features five leaves representing the typical number of repetitions in a Pilates sequence. The colour palette of calming sage tones, reflects the six core principles of Pilates: breath, concentration, control, precision, centre and flow.
SAIGE_01.jpg
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SAIGE_08.jpg
Meshed
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Brand, Website
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2024
40% of UK small businesses are underinsured—not by choice, but because the industry hasn’t kept up. Policies are locked in, forgotten, and only reviewed when it’s too late. When businesses change, outdated coverage can have catastrophic consequences. Meshed changes that. By connecting real-time business data with AI-powered insurance, Meshed ensures businesses always have the right cover at the right time—today, tomorrow, and always. Good Habit partnered with Meshed for five weeks in early 2025 to build a brand identity and website that reflects its dynamic, forward-thinking approach. The logo distills the structure of a circular mesh into its simplest form, subtly incorporating "AI" within the negative space—a nod to Meshed’s core technology.
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MESHED_06.jpg
Meshed
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Brand, Website
,
2024
40% of UK small businesses are underinsured—not by choice, but because the industry hasn’t kept up. Policies are locked in, forgotten, and only reviewed when it’s too late. When businesses change, outdated coverage can have catastrophic consequences. Meshed changes that. By connecting real-time business data with AI-powered insurance, Meshed ensures businesses always have the right cover at the right time—today, tomorrow, and always. Good Habit partnered with Meshed for five weeks in early 2025 to build a brand identity and website that reflects its dynamic, forward-thinking approach. The logo distills the structure of a circular mesh into its simplest form, subtly incorporating "AI" within the negative space—a nod to Meshed’s core technology.
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