James Whipps is a Graphic Designer helping brands create change through strategic design.
Saige
,
Brand
,
2025
In this project, I collaborated with Good Habit to develop Saige Pilates Studio’s visual identity. Our goal was to build a contemporary brand that embodies the essence of Pilates and expresses its balance of movement, mindfulness, stability and strength. The scope of work included a logo system, art direction, copywriting and design system. The logo icon, inspired by the sage plant, features five leaves representing the typical number of repetitions in a Pilates sequence. The colour palette of calming sage tones, reflects the six core principles of Pilates: breath, concentration, control, precision, centre and flow.
SPS_01.jpg
SPS_02.mp4
SPS_03.jpg
SPS_04.mp4
SPS_05.jpg
SPS_06.jpg
SPS_07.jpg
SPS_08.jpg
Saige
,
Brand
,
2025
In this project, I collaborated with Good Habit to develop Saige Pilates Studio’s visual identity. Our goal was to build a contemporary brand that embodies the essence of Pilates and expresses its balance of movement, mindfulness, stability and strength. The scope of work included a logo system, art direction, copywriting and design system. The logo icon, inspired by the sage plant, features five leaves representing the typical number of repetitions in a Pilates sequence. The colour palette of calming sage tones, reflects the six core principles of Pilates: breath, concentration, control, precision, centre and flow.
SPS_01.jpg
SPS_02.mp4
SPS_03.jpg
SPS_04.mp4
SPS_05.jpg
SPS_06.jpg
SPS_07.jpg
SPS_08.jpg
Nomod
,
Brand
,
2025
NOMOD approached us to create a dynamic identity system that would reflect their role as a multimedia studio championing emerging digital creators. The brand needed to feel bold and contemporary, appealing to a community that values both experimentation and clarity. Our objective was to build an identity toolkit that could scale across digital campaigns, artist features, and merchandise while maintaining a consistent voice.
NMD_01.JPG
NMD_02.MP4
NMD_03.JPG
NMD_04.JPG
NMD_05.JPG
NMD_06.MP4
NMD_07.JPG
NMD_08.JPG
Nomod
,
Brand
,
2025
NOMOD approached us to create a dynamic identity system that would reflect their role as a multimedia studio championing emerging digital creators. The brand needed to feel bold and contemporary, appealing to a community that values both experimentation and clarity. Our objective was to build an identity toolkit that could scale across digital campaigns, artist features, and merchandise while maintaining a consistent voice.
NMD_01.JPG
NMD_02.MP4
NMD_03.JPG
NMD_04.JPG
NMD_05.JPG
NMD_06.MP4
NMD_07.JPG
NMD_08.JPG
All Natural
,
Website
,
2025
All Natural, a new wellness e-commerce brand, tasked us with creating a digital presence that conveyed purity, tactility, and trust. The objective was to develop a custom website and product ecosystem that would support both storytelling and conversion. We focused on a minimal yet expressive visual language that aligned with the brand’s clean ingredients and sustainability ethos.
AN_01.JPG
AN_02.MP4
AN_03.MP4
AN_04.MP4
AN_05.MP4
AN_06.JPG
AN_07.MP4
AN_08.MP4
All Natural
,
Website
,
2025
All Natural, a new wellness e-commerce brand, tasked us with creating a digital presence that conveyed purity, tactility, and trust. The objective was to develop a custom website and product ecosystem that would support both storytelling and conversion. We focused on a minimal yet expressive visual language that aligned with the brand’s clean ingredients and sustainability ethos.
AN_01.JPG
AN_02.MP4
AN_03.MP4
AN_04.MP4
AN_05.MP4
AN_06.JPG
AN_07.MP4
AN_08.MP4